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Creation-to-consumption ratio

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    The timeless masterpieces that rise above the swarm of real-time media are the end result of a long and arduous creative process.
    It might take 3,000 minutes (50 hours) to get the perfect 3 minute song.
    That’s a 1,000x creation-to-consumption ratio.
    What does that look like for an essay? That’s like spending 167 hours on a 10 minute read. Sounds crazy. I recently spent 50 hours on a 20 minute read. That’s only 150x, and it was rough. Most writers I know who feel stuck admit to only spending 3 hours on a draft. That’s like an 18x.
    Maybe the way to stay sane and visible in the pursuit of mastery is to have different speeds, all cooking at the same time.
    • Publish 1x efforts every day;
    • a 10x effort once a week;
    • a 100x effort once a month;
    • a 1,000x effort once a year.

    Written by

    Martyn Bromley
    Martyn Bromley

    Martyn is a Software Nerd and Online Business Coach who uses and tests products to help others improve their online business. With years of experience in online business, he deeply understands the latest trends and is committed to sharing his knowledge and expertise with his clients and readers.